KhetiSaathi — AI Companion for India's Farmers

The Problem

India's farmers have smartphones.
They just need the right brain on it.

150^M

Farming families with no trusted advisor

Google gives them English results they can't read. YouTube has good content but they can't find it. Decisions get made on word of mouth and tradition.

₹27K

Average annual farm income — falling every year

Middlemen exploit information gaps. Farmers sell at the wrong time, to the wrong buyer, at the wrong price — simply because no one told them better.

40^%

Crop losses that could be prevented with early diagnosis

A disease spotted two weeks earlier means a saved harvest. But the nearest agronomist is 50km away and charges ₹500 for a visit most farmers can't afford.

How It Works

A farming expert in every pocket. In your language.

Farmers send a WhatsApp message — text or voice — and KhetiSaathi responds like a knowledgeable friend who understands their crops, their region, and their language.

🌾

Crop & Plant Doctor

Photo of any crop, plant or tree → instant disease diagnosis with treatment and dosage in your language.

💰

Mandi Prices

Live prices from 100+ mandis across UP, MP, Bihar, Rajasthan. Sell at the right time, at the right place.

🌤️

Weather Alerts

Proactive alerts pushed before rain, frost, or heatwave — with farming action advice, not just numbers.

🏛️

Govt Schemes

PM Kisan, KCC, Fasal Bima — explained in your language with step-by-step application guidance.

🌾

KhetiSaathi

● Online

🎤 मेरी गेहूं की फसल पर पीले धब्बे आ रहे हैं

Ram Prasad, Muzaffarnagar · Voice message

Ram bhai, ye Gehun ka Pila Rust lag raha hai — fungal bimari jo thand aur nami mein failti hai.

Ilaaj: Propiconazole 1ml/litre subah spray karo. 15 din mein dobara.

Kal aapke area mein baarish hai — aaj shaam tak spray kar lo 🌾

KhetiSaathi · just now

Muzaffarnagar mandi mein gehun ka bhav kya hai?

Ram Prasad · 2 min ago

Aaj Muzaffarnagar mandi mein ₹2,240/quintal 📈
Pichhle hafte se ₹80 upar hai. Trend badh raha hai — 3-4 din aur ruk sakte ho agar storage ho.

KhetiSaathi · just now

For Businesses

The data layer that agri-businesses
have been waiting for

Every conversation KhetiSaathi has with a farmer generates anonymised, structured intelligence — what diseases are spreading, which crops are in distress, where farmers are selling. This is ground-truth data that no survey or field agent can match.

Agri-Input Companies

Know which diseases are spreading in which districts — two weeks before your field agents find out. Allocate inventory, target outreach, validate new product performance.

Bayer · Syngenta · UPL · Coromandel

Banks & NBFCs

Farmer profiles built from real conversations — crops, acreage, location, intent signals. Better credit assessment than any bureau score for this demographic.

NABARD · SBI · Mahindra Finance

Government & NGOs

Last-mile reach to farmers at scale — in their language. Scheme awareness, subsidy disbursement, crop data collection. The distribution infrastructure you need.

State Agri Depts · ICAR · Gates Foundation

Govt Schemes We Cover

Every scheme a farmer needs —
explained in your language

From PM Kisan status checks to solar pump subsidies — KhetiSaathi knows them all. Ask on WhatsApp and get step-by-step guidance instantly.

🌾

PM Kisan Samman Nidhi

₹6,000/year — directly in bank account

Income

Benefit₹2,000 every 4 months — 3 installments per year

DocumentsAadhaar, bank passbook, khasra/khatauni

Apply atpmkisan.gov.in or nearest CSC centre

22nd KistExpected March 2026 — check status now

📱 How to check your PM Kisan status:

Go to pmkisan.gov.in → Farmers Corner → Know Your Status
Enter your Aadhaar number or registered mobile number
Enter OTP received on mobile → View all installment details

Ask KhetiSaathi on WhatsApp → Helpline: 155261

💳

Kisan Credit Card (KCC)

Up to ₹3 lakh loan at just 4% interest

Credit

Benefit₹3 lakh at 4% per year. Above ₹3 lakh at 7%. ATM card included.

DocumentsAadhaar, PAN, land records (khasra), photo

Apply atSBI, PNB, Bank of Baroda or any cooperative bank

TipRepay within crop season to get interest subvention — effective rate as low as 1-2%

Ask KhetiSaathi on WhatsApp → Helpline: 1800-180-1551

🛡️

PM Fasal Bima Yojana

Crop loss compensation at just 1.5-2% premium

Insurance

PremiumRabi crops: 1.5% | Kharif crops: 2% | Horticulture: 5%

DocumentsAadhaar, bank account, khasra, sowing proof

ApplyBank branch within 2 weeks of sowing

ClaimReport crop damage within 72 hours to bank or helpline

Ask KhetiSaathi on WhatsApp → Helpline: 1800-200-7710

🧪

Soil Health Card Yojana

Free soil testing — save 15-20% on fertiliser

Infrastructure

Benefit12 nutrient analysis free every 2 years. Know exactly what your soil needs.

DocumentsAadhaar, land details

Apply atNearest KVK (Krishi Vigyan Kendra) or agriculture department

SavingsFarmers save ₹4,000-8,000/acre on wrong fertilisers

Ask KhetiSaathi on WhatsApp → Helpline: 1800-180-1551

☀️

PM KUSUM — Solar Pump

60-90% subsidy on solar irrigation pumps

Infrastructure

Subsidy60% central + 30% state = 90% subsidy on 3HP pump. Save ₹1.5-2 lakh.

DocumentsAadhaar, land records, bank account, electricity connection proof

Apply atmnre.gov.in or state nodal agency / DISCOM office

BonusSell surplus solar power back to grid — extra income

Ask KhetiSaathi on WhatsApp → Helpline: 1800-180-3333

📱

e-NAM — Online Mandi

Sell directly in 1000+ mandis from home

Income

BenefitOnline auction access — better price discovery, less middlemen

DocumentsAadhaar, bank account, mobile number

Apply atenam.gov.in or nearest APMC mandi office

CoverageMuzaffarnagar, Meerut, Agra — all connected in UP

Ask KhetiSaathi on WhatsApp → Helpline: 1800-270-0224

📊

For businesses: scheme adoption data

Every scheme query KhetiSaathi handles generates anonymised intelligence — which schemes farmers are asking about, in which districts, what their pain points are. This is first-party data no survey can replicate.

Get Data Access →

The Story

Built by someone who grew up in the fields

KhetiSaathi was built by Prashant Kumar — an engineer who grew up in a farming family in Uttar Pradesh. The idea didn't come from a market research report or a VC pitch meeting.

It came from watching his family make crop decisions based on what the neighbour said, lose harvests to diseases that could have been diagnosed early, and sell at the wrong price because nobody told them the mandi was paying more that week.

The farmer already has a smartphone. They're on WhatsApp every day. The gap isn't technology access — it's the right brain on the other end of the conversation, speaking their language.

KhetiSaathi is that companion. No app to install. No English to learn. Just a WhatsApp message in your language.

The farmer has the device. They just need someone knowledgeable to talk to — in their language, at their pace, about their actual crop.

Prashant Kumar
Founder, KhetiSaathi
UP farming family, building for 150M like them

Get In Touch

Let's talk about what
KhetiSaathi can do for you

Whether you're an agri-input company looking for ground-level crop intelligence, a bank exploring last-mile farmer outreach, or a government body wanting to reach farmers at scale — we want to hear from you.

Market intelligence reports — disease outbreaks, crop patterns, regional demand signals
Farmer outreach campaigns — scheme awareness, subsidy communication, input advisories
Data partnerships — anonymised, structured, consent-based farmer data at scale
Custom integrations — white-label or API access for your own farmer-facing products

Every grower deserves a trusted companion

India's farmers have smartphones.
They just need the right brain on it.

Farming families with no trusted advisor

Average annual farm income — falling every year

Crop losses that could be prevented with early diagnosis

A farming expert in every pocket. In your language.

Crop & Plant Doctor

Mandi Prices

Weather Alerts

Govt Schemes

Built, deployed, and talking to real farmers today

The data layer that agri-businesses
have been waiting for

Agri-Input Companies

Banks & NBFCs

Government & NGOs

Every scheme a farmer needs —
explained in your language

Built by someone who grew up in the fields

Let's talk about what
KhetiSaathi can do for you

Every grower deserves a trusted companion

India's farmers have smartphones.They just need the right brain on it.

Farming families with no trusted advisor

Average annual farm income — falling every year

Crop losses that could be prevented with early diagnosis

A farming expert in every pocket. In your language.

Crop & Plant Doctor

Mandi Prices

Weather Alerts

Govt Schemes

Built, deployed, and talking to real farmers today

The data layer that agri-businesseshave been waiting for

Agri-Input Companies

Banks & NBFCs

Government & NGOs

Every scheme a farmer needs —explained in your language

Built by someone who grew up in the fields

Let's talk about whatKhetiSaathi can do for you

India's farmers have smartphones.
They just need the right brain on it.

The data layer that agri-businesses
have been waiting for

Every scheme a farmer needs —
explained in your language

Let's talk about what
KhetiSaathi can do for you